Mother Nature is at war with her most formidable opponent, humans. This is the message I get from this ad campaign for Prowildlife. The visuals are cool to say the least.

The Think Different campaign, launched in 1997, was a key factor in Apple’s recovery from financial difficulty and reinvigorating their brand with creativity and re-establish lost brand.

I came upon Ready Made Designs while going over a few designs on The CSS Awards and was pleasantly surprised by its creativity. My first thought was that the colour scheme is unique, it’s not one we often see in designs. The dominance of brown didn’t make it too dark or hard to read. Blue and brown, it’s not a colour scheme I’d put together.

I’m located in Canada so it’s pretty damn unfortunate that CTV cut all the superbowl ads to show local ones which was boring, no offence to Canadian advertising. Let’s be honest, the ads help make Superbowl as big as it is. Anyway, there’s YouTube and here’s what I saw.

I would say they hit the nail on the head if these photographs had to represent elegance, vibrance, happy, slice of life, happyness and all those positive characteristics because that’s exactly what I saw and how I felt looking at these images.

This is certainly a spectacular spin on the trouble that plague young kids. It’s an embarrassing situation but hey, in this ad, it all seems fun.