I consistently say this, and at risk of sounding like a broken record I must say it again. Ad campaigns for social causes are among the most inspiring and creative advertising being done today. Here’s WWF Germany: Ice Sculptures proving this.

This is a beautiful ad because it doesn’t come across as an ad. When I saw this it was only when I was asked to donate I realize this is an ad for their Charity. At the beginning I was completely absorbed in the story which undoubtedly is an amazing one.
I think it’s the most [...]

I always tend to have a liking for social ads, I think they are the most creative ones because in my opinion they have to work a little harder to communicate their message. Why? Well we’re all interested in buying the next iPhone but are we really that interested in a cause like saving the [...]

This is Nosotros, a creative design studio from Paraguay headed by Juanma Teixido as Creative Director. Upon coming across their site it strikes me as nothing short of beautiful. Let’s see if I can touch on some points as to why I think it’s beautiful.
Identity & Navigation
First and foremost I love the colourful logo and [...]

I love Axe ads, not primarily because they are sexy but because I think they keep re-inventing the whole ’sex sells’ concept. They consistently use this old concept to push their product to the male market without getting too tacky. Today I came upon their latest campaign ‘Day & Night’.
In ‘Axe Day & Night: SMS’ [...]

Today I got my hands on Threadsy, a web application that pulls all your emails into one seamless stream of information. It goes further by of course allowing you to view tweets from your Twitter stream, Facebook wallposts, etc. It’s a great idea and personally I’m greatly interested because I have Gmail open 24/7. As [...]