This is a great ad to take note of because the aim is to shift people’s thinking to that of another. Everyone thinks of glue as something that sticks two broken pieces together which means its use is limited right. As a company their aim is to increase usage and as such sales will follow.
Pattex [...]

The statement in this ad is that downloading hurts the very artists we love. The execution of it is great because I can’t imagine designing and not being paid for it.

We all know that the best time to watch horror movies is late at night when it’s dark, quiet and relates well to the movie. This ad is on point as Burger King relates to late night by bringing the demonic characters from popular horror movies into the real world. And what are they doing? Ordering Burger King.

I just came upon this extremely creative, sexy and fun ad for Brazilian beer Bit Copa by creative directors Goetz Ulmer and Fabian Frese. What’s lovely about this ad is that it connects with Brazil’s skillful body art tradition that’s displayed during carnival. I personally find it funny, not creepy but the very least is [...]

Mother Nature is at war with her most formidable opponent, humans. This is the message I get from this ad campaign for Prowildlife. The visuals are cool to say the least.

The Think Different campaign, launched in 1997, was a key factor in Apple’s recovery from financial difficulty and reinvigorating their brand with creativity and re-establish lost brand.