I got this great ad in my inbox today which is for Olympus Camera. Generally my interpretation of the the idea is that it tries to communicate perfection at the most extreme conditions. A camera that produces really beautiful photography anywhere. The portrait is obviously stunning and an amazing photo with exceptional lighting.

Almost a year after being produced and these ads are still ‘cool’. Snickers is one of my favourite chocolate bar because it truly lives up to its messaging for me. It doesn’t full me up as a complete meal would but it certainly kill my hunger and re-fuels me.

DesignersCouch is a social community group for professional creatives to network, collaborate and further their talents.

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The Motorola Droid advertising campaign is in full effect and has got to be one of the hardest hitting ads I’ve seen to another competitor. I love it. It’s direct, it’s honest and it’s taking heavy shots at the iPhone.

There’s a saying, “great minds think alike” and as creatives our senses are tuned to pick up an idea or the spark of an idea. What causes these sparks? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.