Design Critique - Another Perspective

Categories: Web |  Graphic Design |  Identity |  Motion |  Advertising

Broken Business Card Breaks Clutter

Posted by dmadray on December 2, 2009 with 8 Comments
8
Karate Card

Karate Card

Whoa! It’s amazing we see people breaking the rules in design and pushing creativity to its limit. This is just such a case. I wouldn’t think placing a brick in one’s wallet is smart but they managed to pull this off quite effectively. Business cards are such a commonplace asset that you really need to push the boundaries to make yours stand out. I think this piece accomplishes that. It’s amusing, fun and cool.

I’d really love to get my hands on this to play with it but since that’s not going to happen, it’s hard to say how functional this is. How heavy is it? I wouldn’t want to walk around with a brick in my wallet. Despite all that, it’s damn creative. Love it.

Credits
Advertising Agency: Saatchi & Saatchi, Indonesia
Creative Directors: Juhi Kalia, Imdan Achda
Art Director: Audy Sutama
Copywriter: Juhi Kalia
Other additional credits: Larasati Moerdijat, M. Iskak, Tri Sudarno
Released: August 2009

Critique Agent: "dmadray"  -  http://twitter.com/depthskins
Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.

  • That's Awesome!
  • Kevin May
    It's not going to be heavy... its a regular business card that looks like a brick. By looking at it... it looks like a thin clear plastic in holding the 2 pieces together. Either way its creative indeed.
  • Kevin May
    I think it would cooler if they had a piece of white paper between them so you could actually karate chop it and break them apart lol.
  • designcritique
    Yes, you're right. It's just so good I mistook it for actual bricks.
  • Kevin May
    It's not going to be heavy... its a regular business card that looks like a brick. By looking at it... it looks like a thin clear plastic in holding the 2 pieces together. Either way its creative indeed.
  • its cool!
  • ashabed
    You asked how heavy it is - I think it's the same size as a regular business card, with the thicker images on the right simply showing how the cards look stacked, each layer separated by a thin clear/plastic-like piece (to keep the left and right portions level, because they aren't attached?).

    Obviously, I'm just speculating as well, and I could be wrong. It would be very interesting to hold and observe this card up close. I especially wonder if the two halves are actually attached at all.
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