We all know that the best time to watch horror movies is late at night when it’s dark, quiet and relates well to the movie. This ad is on point as Burger King relates to late night by bringing the demonic characters from popular horror movies into the real world. And what are they doing? Ordering Burger King.
Creative Director Vincent Raffray and his team at Tonic were asked to communicate that Burger King stays open until the wee hours of the morning. Thomas and Kris came up with the following campaign showing the villains of the night that we know all too well, enjoying their favourite meal after a night out. The ads were shot in South Africa and Dubai by French photographer Ben Dauchez and retouched by Thomas himself. A job well done! The series comprises four ads which will run in press and outdoor.
Burger King: Chucky
Love this one! I do have one comment – shouldn’t Chucky be holding a drink or a fry or something? Think about someone who lives under a rock and has no idea what this company is about. It’s almost a toy ad or even one for a new movie with Chucky. The product should always be a dominant part of the scene but in this one I feel it’s missing. I actually had to look for their product.
Burger King: Scream
Not the scariest character but probably one of the most iconic in recent times. This setup is missing his weapon of choice – I’m not sure what it’s called. The hand sort of killed it for me in terms of realism but that’s not the point. As long you get that they open late.
Burger King: Freddy
Burger King: Jason
Personally, I love the one with Jason the best. That’s just epic funny. It would have been a little more real and raw with some blood on her but this is food, not exactly what you want to see in the picture. So I’d say that was an intentional call and a good one at that. I think for the Jason scene, they could have added his cutlass on the dashboard. That would have been cool.
So what’s your thought? Digging the scary scenes?
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gothicspork
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Adz
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Patrick
