In this article we take a look back at the “Halo 3: Believe” ad campaign. As I go through the various ads for this campaign I’m compelled to come to only one conclusion; it was brilliant.

I got this great ad in my inbox today which is for Olympus Camera. Generally my interpretation of the the idea is that it tries to communicate perfection at the most extreme conditions. A camera that produces really beautiful photography anywhere. The portrait is obviously stunning and an amazing photo with exceptional lighting.

Almost a year after being produced and these ads are still ‘cool’. Snickers is one of my favourite chocolate bar because it truly lives up to its messaging for me. It doesn’t full me up as a complete meal would but it certainly kill my hunger and re-fuels me.

The official slogan for PlayStation 3 in Europe: “This is Living”. This seductive set of ads grab your attention the moment you take a look at the bright colors. Color theory in web design is very important, however I believe it to be almost if not just as important in effective ads. The right colors will set off just the right mood. This ad campaign from PlayStation is creative and brilliant all on its own.

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