The Motorola Droid advertising campaign is in full effect and has got to be one of the hardest hitting ads I’ve seen to another competitor. I love it. It’s direct, it’s honest and it’s taking heavy shots at the iPhone.

There’s a saying, “great minds think alike” and as creatives our senses are tuned to pick up an idea or the spark of an idea. What causes these sparks? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.

Windows 7 debuted yesterday and it’s getting positive reviews. Even though I’m a Mac user, I hope it does well because I want a PC in the mix for testing and what not. With the debut means that some new ads also popped up to help get the word out.

Brett Foraker has directed the latest campaign for the French Environmental Agency, Ademe, featuring an individual’s ‘rubbish’ monster that follows them around as they go about their daily routine.

This is quite an ad by Duracell. The first thought to me on this one is that it’s hitting energizer hard. At first I couldn’t really understand why they used bunnies and I kept thinking Energizer then I thought, that’s it! I love the idea that so many bunnies make up 1 Duracell battery.

Paris – TBWA\MAP has created a new campaign for Douleurs Sans Frontieres (Pain Without Borders) programmes against pain, specifically raising awareness of the cyclical nature of pain.