Campaign for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people’s way. The campaign’s claim was “The longer you wait, the bigger the problem gets.”

Funtheory.com is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.

Emilie Simon is a French writer, compositor, singer of electro pop music.
Her website was created by La Jungle, in collaboration with the artist Supakitch
The composition of the website, made by Supakitch, is really funny, and we can enjoy this world of colors and funky illustrations. It’s quite interesting to have the layout in a [...]

Ilya Abulhanov, director of Prologue give us here, an amazing set of trailer, for MTV Movie Awards 2009. The composition is simply amazing, and the condensed sans-serif type is just well used !

I posted this over at DesignersCouch as an inspirational bit but I just have to talk about it further here. It’s really a strong come back by Ray-Ban because I haven’t seen them around for years. These ads gets them the attention they’re looking for.

It’s a joy for me to see the return of ‘What would you do for a Klondike Bar’ ad campaigns. I always thought they were funny and now they’ve returned with a refreshed sort of funny and with great execution. So what would YOU do for a Klondike bar?