Change Your Routine Ad Campaign

Categories: Web | Graphic Design | Identity | Motion | Advertising

Posted by dmadray on May 21, 2010 with 2 Comments

A series of handmade posters was created for a campaign entitled ‘Change Your Routine’ by DM9DDB for Cia Athletica. The posters made of disassembled electronics that illustrate athletes in action aims to encourage people to replace hours of TV and computer with physical activities.

Change Your Routine: Boxer

There’s no critique, description or words worth saying to communicate how awesome this is. If you don’t love it, seriously, you’re not appreciating creativity in my opinion.

Change Your Routine: Skipper

Change Your Routine: Runner

Change Your Routine: Weight Lifter

Change Your Routine: Gymnist

Critique Agent: "dmadray" - http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.

kvweber

No, it is most definitely awesome. I don't really have any critique for it either. I think it hits the right chord with the right people in the right way and that's good enough; for everyone else it's just a masterpiece to look at (I almost want to play "find-it" with the images, ha).