It’s fairly common and true that sex sells and Diesel is advocating that open in a nice, fun sort of way in this campaign.

However, I would say that I’m unimpressed by the look of these models. Everyone of them look doped up, high on something and even trashy. Is this what our society deem sexy? It must be since Diesel decided to trow thousands in executing this campaign and it would be safe to say that they have market research backing this.

I know personally – they seem like a ‘don’t do drugs’ campaign. If I replace the copy with that, our interpretation would easily be that these models had a bad night after doing drugs – not all of them but some in particular.

Diesel: Sex Sells

Diesel: Sex Sells

Diesel: Sex Sells

Diesel: Sex Sells

Diesel: Sex Sells

Diesel: Sex Sells

Diesel: Sex Sells

Diesel: Sex Sells

Diesel: Sex Sells

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.