Eizo Pin-up Calendar 2010 by Butter Agency is a prime example of taking an old, over used concept and re-inventing it. Ezio is a manufacturer of medical diagnostic equiments so it made absolute sense for Butter to use half nake models in pin-up style but instead x-rays of them.

Ezio Pin-up Calendar

Ezio Pin-up Calendar

Ezio Pin-up Calendar

Ezio Pin-up Calendar

Ezio Pin-up Calendar

Ezio Pin-up Calendar

Ezio Pin-up Calendar

Ezio Pin-up Calendar

Ezio Pin-up Calendar

Ezio Pin-up Calendar

It’s probably not the prettiest thing to look at but the point is that the message is delivered in a very original way. Like it or not, you gotta love it for that reason.

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.