Eizo Pin-up Calendar 2010

Categories: Web | Graphic Design | Identity | Motion | Advertising

Posted by dmadray on June 16, 2010 with 19 Comments

Eizo Pin-up Calendar 2010 by Butter Agency is a prime example of taking an old, over used concept and re-inventing it. Ezio is a manufacturer of medical diagnostic equiments so it made absolute sense for Butter to use half nake models in pin-up style but instead x-rays of them.

Ezio Pin-up Calendar

It’s probably not the prettiest thing to look at but the point is that the message is delivered in a very original way. Like it or not, you gotta love it for that reason.

Critique Agent: "dmadray" - http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.

Chandupusa@24

Cool Budy!

Rebeen

So good idea! :))

Green Hat

What a great idea!

Siteupdateservicedvo

I just watched the TED TV presentation, he uses much radiation than normal...hope they didn't use one pin up model only. :(

Siteupdateservicedvo

Transparency at it's weirdest. This calendar would be a great giveaway for patients.

Hi

Cool -))

Showannas

I thought this was pretty cool. I would love to have a calendar like this, maybe with a couple of men in the shot as well! I've always been fascinated with x-rays. There is art inside the human body. I showed this to my husband and he liked it as well. Would there be one available for 2011???

leaflette

i'm sure, it will looks sexier if it's not through x-ray :)

HDW

so naked calendar :P

Dorattila

what a skull, very expressive. I'd appreciate to get info about the technique (kind of fake...)

Markitkaj

try it with inline skates www.msport.cz

Honza Soukup

hehe, good idea :-)

Vs

This is fake. Not real human.

Matt Edwards

This is real. The artist is Nick Veasey (http://www.nickveasey.com/).

IIRC he talks about this campaign in this TED talk: http://blog.ted.com/2010/01/05...