Adidas presents exceptional use of available technology in combination in their mini-site for outdoor apparel. The ideas behind, and the execution of this balanced experience in their landscape (literally) of apparel is highly enjoyable and an inspiration for pursuing knowledge in combining technologies in the name of creativity.

With my background in Graphic Design, advertising and 3D I can appreciate the total work process behind this extravagant experience. It’s often easy to forget the work behind a total concept when viewing as a guest, but I suggest taking some time to consider the ideas and creativity that are behind it all. Don’t just dismiss the total package as just a shell made for selling apparel.

Critique Agent: "imagine"  -  http://www.artur.no

30 years old. Been working in the creative industry since 1994, and been creative since 1980. I have experience from a wide range of creative companies like advertising agency, newspaper, signmaker, printers and more... I have specialized in brand identity and graphic/web design, but I am a jack of many trades. Recently accuired experience in 3D visualization with 3DS Max. For the time beeing I am administrating building up a company called Artur Management in Norway. It's an education/graphic design/3d visualization company, and the company also provides graphic design/web/3d visualization services. More posts by this author.