Hunky Dorys Sexual Exploits

Categories: Web | Graphic Design | Identity | Motion | Advertising

Posted by dmadray on May 5, 2010 with 7 Comments

A lot of controversy around Hunky Dorys’, a chip manufacturer recent ad campaigns featuring hot models playing rugby with suggestive copy such as ‘Tackle these’. Additionally there’s an interactive website created for the campaign with locker room where you get to download wallpapers of the girls.

While I agree it’s tacky, I’ve seen worse cases. Come on, we’ve seen CK ads with some hot girl just posing selling perfume. At least in this instance they get creative and funny with the copy and I really appreciate when copy gets smart and is perfectly integrated into ad campaigns. What’s your take on the following?

Hunky Dorys

Hunky Dorys - Scrumptious

Hunky Dorys - Tackle these

Hunky Dorys - Mine

Hunky Dorys

Critique Agent: "dmadray" - http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.

Oles

Nice girls :)

Krystal

As a female that grew up watching Japanese anime and is now diving into the world of game design I have to say that these ads do not phase me in the least. I don't really think they are any worse than half-naked models wearing blue jeans, and those are quite common in adverts. I actually appreciate a bit of "risque" humor and I applaud this crisps company for thinking out of the box- er, bag.

designcritique

Well, if you watch a lot of Japanese anime, this is nothing compared for real. lol. Gotta love those animie. Thanks for your comment, keep them coming.

creativelydone

Oh, we were suppose to be looking at the type.

designcritique

That's where I'm looking :)

designthatrocks

As a designer, I totally agree....well designed use of typography, clever and effective.

As a male, the images are very well executed and drives me to want to go SEE Irish rugby live or eat some chips...........preferably see it live :)

Great post.