I just discovered this cute spot for Innocent Orange Juice.

Aardman is a major, world class studio. Their work continues to be innovative, entertaining, brilliantly characterized and full of charm, reflecting the talent, energy and personal commitment of all the people who comprise the Aardman team. They give us here, a very original concept, with a great realization!

I simply love the details they put in this animation, and how they give to this orange so much personality. We can feel how it’s hard to walk, and that it’s a big effort to it. The sound is pretty nice, and supports all the ambiance they made! I think that all works together. I have only one regret – it’s a little too short, but it’s a spot so it has to be small!

Check this out : Innocent Orange Juice.

Critique Agent: "stevemorel"  -  http://www.stevemorel.com

Steve Morel aka 'ekion' is a flash designer. He do some Motion Design too. He's simply passionate by moving things ... Spending his time to imagine how could move stuff !! In real life, or on digital interface, composition, or typeface. More posts by this author.