For
 the 
summer
 season
 of
 2010, 
the 
Lacoste 
campaign 
is 
taking 
the 
“un
peu
 d’air
 sur 
terre”
 concept 
to 
even 
greater
 heights,
 celebrating
 the 
joie 
de 
vivre
inspired
 by
 René
Lacoste
and
his 1930s
era. Three
 visuals 
have
 been
 shot by 
the 
photographer 
Ellen 
von 
Unwerth
 in 
a 
peppy
 and
 colourful
 style. Each 
of 
them 
showcases
 the 
Lacoste
 group 
– 
elegant, 
light 
and 
happy 
–
 offering 
a
 slice 
of 
life, 
a
 moment
 of 
pure 
happiness, 
a
 spontaneous
 burst 
of
 energy.
 These
 groups 
embody
 a
 spirit 
of 
joy 
and 
playfulness,
 sharing
and 
authenticity, 
as 
well 
as
 energy 
and 
elegance, 
unique
 to 
Lacoste.

Lacoste: Club

I would say they hit the nail on the head if these photographs had to represent elegance, vibrance, happy, slice of life, happiness and all those positive characteristics because that’s exactly what I saw and how I felt looking at these images.

Lacoste: Club

What I love about these photographs are the colours. They’re really so positive, a place I want to be. I admire how they made one specific colour in each shot be the theme and set that energetic atmosphere.

Lacoste: Club

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.