Mother Nature is at war with her most formidable opponent, humans. This is the message I get from this ad campaign for Prowildlife. The visuals are cool to say the least. I find it interesting that the same machinery and technology that contributes to Mother Nature’s getting her assed kicked is the same being used against us.

Help Mother Nature Fight Back: Eagle

The visuals used in this picture really communicates the whole ‘fight back’ concept but for those who’ve seen 2012 and The Day After Tomorrow, we know this is a downplay to nature’s fury.

Help Mother Nature Fight Back: Penguins

Help Mother Nature Fight Back: Whale

Help Mother Nature Fight Back: Turtle

All I can say is the eagle version is just wicked! I love it.

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.