Campaign for the Motor Show Exhibition in Bologna, an international car show using Toy car and dolls to communicate hot cars and girls. Yes, at first I found this funny and even creative but then I had a v8 moment where my other deep-thinking half smacked me on the head. Here we have a creative concept but it’s using sex to sell through toys my children (if I had any) would play with.

I totally get the concept that this is how adults ’supposedly’ play with toys hence the phrase in the ad ‘Come and Play’. However I’m betting any grown man or woman that plays with toys, does it with their kids.

Motor Show: Toys

Now imagine a father sees this in a magazine and thinks, ‘hot’ then looks over and sees his 6 year old playing with a doll similar to the one in the ad – there’s something unsettling about that. No one is going to think the dolls are hot but the human mind is going to replace that with real women because we have everything required to do that.

I’m willing to think I’m over-thinking this but wait… look at the background of the images. The settings are even in kids’ environments. Am I the only one that thinks there’s some disturbing about this? Look, if you’re gonna sell me through sex, do it in a way I can enjoy it without feeling weird about it. It’s that simple.

Motor Show: Toys

Overall at first glance the ad is funny and even creative but further breakdown and analysis shows that it’s not necessarily a great one. I’d love to hear what readers think because it could be me over thinking. Love it or hate it?

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.