SCJ-Mr-Muscle-Clinginess-Crocodile-Print
I came upon these ads for Mr. Muscle which have a lot going for them in terms of concept. I’m always drawn to ads that tell a story; I think most people are and that’s what ads strive to do. Not all do a great job at it and this is one I feel is struggling to tell the story.
The message should be: Instantly getting rid of stubborn kitchen which are like monsters clinging to utensils.
The colours are very good. It’s smart to use high contrast colours to gain attention from a distance but I feel as if it’s lacking great execution. The execution of it is questionable and this is what makes the ad struggle to convey the story. To me the ‘monsters’ look like oil or coffee when it really should look more greasy if it’s for the kitchen. This communicates the wrong message. It’s as if this is for mechanics rather than housewives.
SCJ-Mr-Muscle-Clinginess-Octopus-Print
To better communicate the message, familiar imagery should be used. Imagery that women (men) can relate to. This is one reason that to me makes this ad struggle a little.
In my opinion the photoshopping to me could have been better. I like the ‘Snake’ version as it’s the one closest to their message. The ‘Crocodile’ one seems like a reach and if the ‘Octopus’ was really clinging then I believe it would have more than one tentacle attached.
SCJ-Mr-Muscle-Clinginess-Snake-Print
All in all I think the concept is great but I envision this being 10x better, much more graphic and realistic. Maybe budget is the reason they couldn’t go all out and that’s understandable. It’s just sad to see a concept not executed to its full potential. This is still just my perspective. What are yours?
