Introduction
There’s a saying, “great minds think alike” and as creatives our senses are tuned to pick up an idea or the spark of an idea. What causes these sparks? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.
I’m not screaming plagiarism because no one knows the true source of the idea thus the term ‘mysterious coincidences’ so I see it as great minds thinking alike.
Overview
Today we cover a collection of adds with similar idea and result. They all use the concept of a “view from inside the mouth” which is a first person perspective from inside the mouth looking out or outside looking in.
Paradontax: Bleeding Gums
Paradontax: Bleeding Gums
Paradontax: Bleeding Gums
Dentyne Ice: Seriously Intense
Dentyne Ice: Seriously Intense
Kraft: Tame Your Ferocious Hunger
Kraft: Tame Your Ferocious Hunger
Kraft: Tame Your Ferocious Hunger
Midway thought
So far these are all great. I really like Kraft’s version as it’s the most unique take on the entire concept. It’s interesting how despite being similar in concept, the details make a big difference. Look at the Parodontax: Bleeding Gums concept where the teeth are stained and the mouth has an overall dark feel.
While in Dentyne Ice: Seriously intense it’s clean, brighter and has cleaner teeth in the mouth. All these details help communicate something different altogether. Observe the Orbit one below as another example. They employ bright, cleaner teeth, all while being a little gross.
Orbit: Your mouth has been through a lot, show it a good time
Orbit: Your mouth has been through a lot, show it a good time
Orbit: Your mouth has been through a lot, show it a good time
Smint: Speak Closer
Smint: Speak Closer
Smint: Speak Closer
Mebucaine: Fight Your Sore Throat
Mebucaine: Fight Your Sore Throat
Mebucaine: Fight Your Sore Throat
In Closing
Firstly, isn’t it interesting how many similar ads like this are out there all coming from big name agencies like DDB South Africa, Novartis, McCann, DraftFCB, Leo Burnette Lisbon and others? Is this ripping, borrowing ideas or great minds thinking alike? I’m definitely leading towards borrowing ideas or great minds thinking alike.
