The official slogan for PlayStation 3 in Europe: “This is Living”. This seductive set of ads grab your attention the moment you take a look at the bright colors. Color theory in web design is very important, however I believe it to be almost if not just as important in effective ads. The right colors will set off just the right mood. This ad campaign from PlayStation is creative and brilliant all on its own.

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Today I want to highlight how simple a sign up process can be and just how effective it is when done right. People don’t like forms, it’s a fact so why make the process even more annoying for the user by asking them to fill in loads of information? The more time it takes the [...]

The Motorola Droid advertising campaign is in full effect and has got to be one of the hardest hitting ads I’ve seen to another competitor. I love it. It’s direct, it’s honest and it’s taking heavy shots at the iPhone.

There’s a saying, “great minds think alike” and as creatives our senses are tuned to pick up an idea or the spark of an idea. What causes these sparks? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.