I just got wind of this via Trendland. Karl Lagerfeld (aka Chanel) and their sister brand Eres just launched a fun yet simple interactive web campaign, photographed by the Kaiser himself, featuring the beautiful model Emily Didonato. It’s a very cool idea and the photography is no doubt flawless.

private-co-branding-eres-chanel

I did not like the horizontal scroll on the site and felt this was a shortcoming since they used flash. Horizontal scroll? Really? If you’re going to use flash, step it up a notch. That’s possibly the reason why I had to refresh when I first loaded the site.

private-co-branding-eres-chanel

private-co-branding-eres-chanel

private-co-branding-eres-chanel

Other than being able to play with the site by erasing top layer to see bottom layer, I don’t see the point in this website. There’s no message, story or anything to tell me what this is about. However, if you’re a brand like Chanel, this is pretty much all you need.

Visit website at Private Co-Branding.

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.