The official slogan for PlayStation 3 in Europe: “This is Living“. This seductive set of ads grab your attention the moment you take a look at the bright colors. Color theory in web design is very important, however I believe it to be almost if not just as important in effective ads. The right colors will set off just the right mood. This ad campaign from PlayStation is creative and brilliant all on its own.
Sony’s Direction
It strangely doesn’t feel like a gaming ad, but it’s clear the direction Sony is taking with these ads; they want to attract individuals in their mid 20’s to early 30’s. Some of the the ads display more mature content, while others are exclusively for the younger crowd.
Rest of the Bunch
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