Peter Pavlov is currently completing study at the department of graphic design and visual communications at the Italian Academy. At the same time, Peter is working graphic designer at McCann Erickson for clients such as Coca-Cola, Fanta and Bacardi. He is also involved in work on experimental design academy, which helps him to develop his own style of design. I envy this guy.

Rape is Not Love

Rape is Not Love

Rape is Not Love is one of the latest social projects, on which he worked and it’s stunning. I love the colours, the red, the texture. It brings such a gritty look and feel to the design. The concept of the heart with arrow through it is taken to a whole new level because of execution. Usually arrow through heart depicted love – that’s how I remember drawing it as a kid but this guy did a 180 which is what I like about it. That’s what communicate that rape isn’t love though this is something everyone should know right.

Though we all know rape is not love Peter explains that the perpetrator is most often a friend, girlfriend, husband, wife, uncle, etc. Therefore, for the victim it is very difficult to understand if he/she was raped. As a consequence – the victim tries to forget. The purpose of this social campaign to inform the public, the three most common case in which there is a rape – acquaintance, date, marriage.

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.