Salvation Army: Coin Shells

Categories: Web | Graphic Design | Identity | Motion | Advertising

Posted by dmadray on April 4, 2010 with 1 Comment

This ad is brilliant and beautiful in quite a few ways. The problem often faced with asking for a donation is getting it. Often I see an ad for donation and it gets me on the spot but after walking off, I’m again consumed with my own problems. Coin-Shells by Salvation Army solves this by giving you a way, on the spot, to donate to their cause. It’s quite brilliant actually.

Salvation Army: Coin Shells

What I simply love about the concept is how the coins form a roof and bed into the scene showing what your money is going to be used for. Perfectly executed to the point that this should become a standard in their campaigns. What are your thoughts?

Credits
Advertising Agency: Try, Oslo, Norway
Art Director: Karin Lund
Copywriter: Oystein Halvorsen
Photographer: Sigve Aspelund
Published: January 2010

Critique Agent: "dmadray" - http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.

Krystal

I think that this idea is a wonderful one. I agree that after glancing at a donation jar you can't help but wonder whether the money will go where it is supposed to or whether it will really do anyone any good. This campaign is a good reminder that the money goes to a truly good cause. Design-wise, it's also quite brilliant as well.