Snickers

Almost a year after being produced and these ads are still cool. Snickers is one of my favourite chocolate bars because it truly lives up to its messaging for me. It doesn’t full me up as a complete meal would but it certainly kills my hunger and re-fuels me.

This ad campaign tells you just that in the most entertaining and cool-factor possible way. I personally love ads that are high energy, fast and has equally matching music. The most beautiful thing is the mixture of 3D environment and real world. In ‘the making of’ films you see how some areas are edited and enhanced and how real scenes are shot for certain effects.

It’s interesting how these days some commercials are so big an entire little film is made showing that. In this post, if you like them, you get to observe how they’re made – so enjoy that bit.

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.