Design Critique  - Another Perspective


Categories: Web |  Graphic Design |  Identity |  Motion |  Advertising

Soh Tanaka’s New Web Presence

Posted by dmadray on May 2, 2010 with 6 Comments
6

Soh Tanaka recently shared his re-designed web presence going with something bold and typographic using a dark colour scheme. Though being dark, legibility is obviously not a problem and coding tricks on the website is perfectly executed and applied.

Navigation is easy to use and has great interactivity. It doesn’t get lost and most people often forget an active state that tells user where they are. There’s also a tactile characteristic of the design which is something even I should remember. It’s nice that on every mouse-over there’s a feedback. This design has some good subtle implementations of this throughout. These user friendly attributes of the design definitely exemplifies good usability.

SohTanka

SohTanka

It’s interesting how Soh Tanaka went a different route in terms of layout. With most portfolios they tend to have a banner area focusing on portfolio work. Was this way of differentiating or Soh Tanaka just felt introducing himself is more important? That’s the designer’s call.

I prefer seeing the work first before knowing who you are and where you live. In my mind what I want to know about you is really simple: can you design or not? Answer that question first and users would find their way to knowing more about you because your work is so bad-ass. I guess the point being made is that I feel his awesome portfolio is like a third-wheel.

SohTanaka

SohTanaka

This design generally lacks balance to me and it has to do with layout. The columns on the main page have such short widths that the short lines of text is what contributes to that lack of balance. I think that’s really highlighted when you crop this specific part of the design as shown above. While the design does have good alignment, it has some inconsistencies in it. The 2 green lines drawn in image above highlights this. You’re probably not seeing what’s my problem but to illustrate further, see the image below:

SohTanaka

SohTanaka

What the 3 boxes shows is how I see things chould be. Anything falling outside those boxes is what causes the design to look unbalanced because content seems to be where they shouldn’t be. Notice the second lines falling outside the green boxes? They’re just hanging there contributing to that unbalance.

I also think that the blocks of text on the main page could be better designed. It’s nice to see the text broken up in paragraphs as it makes reading easier and the copy seems less overwhelming. These really aren’t deal-breakers in the design obviously but the greatest designs are the ones that look at every single detail.

Overall the design is simple and effective. It does a great job of bringing the designers personality forward in an elegant interface. What are your thoughts on SohTanka’s re-design?

Critique Agent: "dmadray"  -  http://twitter.com/depthskins
Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.

  • Se
    you are looking into this way too much dude....lol...
  • Soh Tanaka, I liked your site
  • I wouldn't chance the order of presentation vs. portfolio. Soh did it the right way!

    Why? Because the starting page gives a good impression what the site is all about. About a incredible good designer. Elements like a carousel are seen too much on too many websites. But Soh created something very special. To me it's more likely that someone remembers a designers website design, than just another website-gallery.

    Just my two cents.
  • designcritique
    Good points. I agree that this is one way of doing it different and not going the slideshow route but I ask you this - which are you more likely to remember about a designer you've never ever heard of: his name or his work? I'm betting over 60% would remember the visual aspect. Btw, I'm certain there's better ways to make a good impression with your portfolio that a carousel.
  • Thank you Damian for the critiques! I never noticed the alignment/grid issue I had going on until you pointed that out :-) I will be looking into this!

    I also think you have a very valid point regarding the presentation of my work pieces vs my intro. I will be back in the lab to rework the angle on this.

    Thanks again!
  • designcritique
    Happy to help. Let me know when you've made any changes based on suggestions, I'd love to see the outcome.
blog comments powered by Disqus

About |  Contribute to DCQ |  Archives |  Twitter |  RSS