British lingerie brand Freya has launched an advertising campaign of their summer collection art directed by Stuart Jackson. Photo shoot, entitled ‘Let’ em Roll’ is also launched with online campaign called ‘Holy Fit‘ geared towards educating young girls the importance of a well fitted bra.
Freya
The campaign is appropriately titled as the reaction of women coming out of the fitting room is ‘holy fit’. Nice way to title a campaign if you ask me. Often I classify ads as using ’sex’ to sell their product but this campaign I would not ever fit into that category.
The women are sexy but not seductively sexy nor do I think it’s communicating the whole ‘buy it because it looks sexy approach’. But hey, it’s a bra their advertising so how can you class them in that category anyway.
Freya
Freya
Freya
Freya
Freya
Freya
Freya
-
Paul M. Gallagher
-
Lucy_R
