Summer Advertising Campaign for Freya Lingerie

Categories: Web | Graphic Design | Identity | Motion | Advertising

Posted by dmadray on May 19, 2010 with 7 Comments

British lingerie brand Freya has launched an advertising campaign of their summer collection art directed by Stuart Jackson. Photo shoot, entitled ‘Let’ em Roll’ is also launched with online campaign called ‘Holy Fit‘ geared towards educating young girls the importance of a well fitted bra.

Freya

The campaign is appropriately titled as the reaction of women coming out of the fitting room is ‘holy fit’. Nice way to title a campaign if you ask me. Often I classify ads as using ’sex’ to sell their product but this campaign I would not ever fit into that category.

The women are sexy but not seductively sexy nor do I think it’s communicating the whole ‘buy it because it looks sexy approach’. But hey, it’s a bra their advertising so how can you class them in that category anyway.

Freya

Critique Agent: "dmadray" - http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.

Santosh

hot photo

italy fashion

At least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world's pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two thirds of a garment's carbon footprint will occur after it is purchased

Sexy Lingerie

Bedgowns lingered as fashion garments into the mid-20th century, usually under the newer namebedjackets, in the form of short robes or wrappers worn over a nightgown or negligee for warmth andmodesty while sitting up in bed for breakfast, reading, or similar pursuits They had mostly fallen out of fashion by the 1960s.

Thongs

When it comes to bras for bigger busts, you’d be pretty hard pushed to find a more well-loved brand than Freya.They are one of those brands that women come back to time and time again, because their bras not only fit like a dream but they’re always really pretty to look at.

Wedding Lingerie

The photographer and the director as well as the model did a great job, the photo shoot is not to sexy and it gives more substance to the message it brings.