An Initiative of Volkswagen: The Fun Theory
We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/
Musical Stairs
Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do?
World’s Longest Bin
To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.
Brilliant
It is said when critiquing there’s always something to talk about whether good or bad. I feel in this one that only one word describes it; brilliant! There’s more to come from thefuntheory.com so check them out.
