Harvey Nicholoas Sale

Harvey Nicholas Sale: Kneeling

Harvey Nicholas Sale: Lying

This ad is stunning. It manages to bring a level of elegance to and a magic in the mannequins that I don’t think a real live person could bring. I think what I love the most is the emotion that’s communicated through these lifeless objects. That’s testimony to strong art direction to me.

Mannequins tend to look cheap and you can see this in the Old Navy ads with the talking mannequins. However, in this story it’s different. They communicate high-end fashion and style.

Truly beautiful and stunning in my opinion. What are your thoughts?

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.