Design Critique  - Another Perspective


Categories: Web |  Graphic Design |  Identity |  Motion |  Advertising

The Material Group

Posted by dmadray on September 21, 2009 with 0 Comments
0

The Main Page

A brand new Chicago based company has launched their website. The Material Group now is up and also looking for fresh talent to join them. Their website is exceptional. It shows great compositional skills and merges the use of texture, typography and 3D elements nicely to great a creative atmosphere.

The navigation is easy to use and consistent. What’s important to note is they gave 2 methods of navigating: via the  normal navigation or via the illustrations. They don’t have a home button but their logo links back to their main page. That’s fine for savvy web users.

My favourite scene is the client page where they used actual client products and for some the client’s logo act as graffiti on a texture wall. This page once again shows exceptional compositional skills which I see stemming from their background in motion graphics.

The Client Page

The Show Reel Page

Critique Agent: "dmadray"  -  http://twitter.com/depthskins
Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.

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