I’m located in Canada so it’s pretty damn unfortunate that CTV cut all the superbowl ads to show local ones which was boring, no offence to Canadian advertising. Let’s be honest, the ads help make Superbowl as big as it is. Anyway, there’s YouTube and here’s what I saw.
Google’s surprise ad for the superbowl is nothing short of genius. I love how it started up, picked up speed and ended with ’search on’. Obviously this ad targets the younger generation which uses lines like ‘rock on, surf’s up, etc’. The copy had that connection with that audience but it’s brilliant simplicity was well executed to appeal to any one. Great win for Google.
So you’re drinking beers with your buddies, in the football frenzy and this ad comes on showing an old lady being tackled. How can you not crack up? The lines are priceless. Definitely one of my favourites.
A lot of people seemed to like this one and it was even placed on the winners list on Fast Company. I’m going to have to disagree. If anything I thought it was silly but it was pretty clever capitalization on the whole late night war episode. I didn’t find it funny. If you’re going to make me laugh, do so damn it, don’t make me chuckle. Oh wait, I didn’t even chuckle. Not my favourite personally.
I’m really surprised that Audi came under fire for this ad. I liked how the ad highlighted some of the ridiculous shit people do that affects the environment but some good points were made. As a consumer I really didn’t see the negative and felt that my liberty is being taken away. However, my upbringing taught me to walk with my own bottled water not buy it so taking that away won’t bother me.
So CBS accepted this, rejected ManCrunch superbowl ad and then there’s an uproar. Listen, one look at that ad and it can be clearly offensive to lots of people watching, maybe not you or me but someone out there. How can we compare the contents of ‘ManCrunch’ to that of ‘Focus on Family’ ad.
It’s not about messaging, let’s look past our nose for a second, it’s about the content and that is offensive. ‘Focus on Family’ does deliver a message everyone doesn’t agree with but is it done in a highly offensive way? No. What’s offensive is the message, not the content. Just the same ‘ManCrunch’ message may be offensive to some people but the point is that it was delivered in an offensive format thus both message and delivery is offensive unlike the other.
Wait a second, don’t we have children at Superbowl or watching the game on TV? Do we really think this is appropriate content for them? Next thing you know, CBS allows it and another group kicks up a storm.
I definitely agree that while GoDaddy’s Lola Ad was over the top, the content of that was not offensive to anyone or at least not as bad as ManCrunch’s ad.
The Superbowl had tonnes of ads – if there’s one you want me to critique or kick up a discussion on, comment below and I’ll happily watch and add it to list of critique here.
-
guest
