I just stumbled upon the website of Majo Fruithof which showcases her jewelry design collection. This website is stunning because it uses simplicity to create an elegant design, allowing content to pop out more than anything else. What’s really unique about this elegant site is the use of photography which sets a very dramatic stage and communicates that sense of high fashion. I’m stilling going back and forth as to whether these are real models or mannequins. If they are real models then they’re damn good and much props to the photographer.

What doesn’t work in this design is the fact that sound auto plays. I understand that sound is necessary to create that dramatic setting but let’s be real, we all hate it for many reasons. On top of that there’s no option to turn the sound off. In some cases the navigation also clashes with the photo but at that point you’re familiar with where it is so it’s not that big of a deal.

What you can take away from this design is that sometimes you just need to choose the 1 element, the right element to make your website stand out. In Majo Fruithof’s case it’s the stunning photography.

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.