Advertising is all about grabbing attention and today’s word it’s becoming increasingly difficult. Young and Rubicam has developed a stunning non-profit campaign against people driving under the influence of alcohol.  The idea was to create a giant bottle from 80 car frames with the copy “Don’t Drive and Drink” on it. The campaign runs for 3 months on one of the busiest roads in Israel.

Seriously, I really can’t imagine this not grabbing some serious attention.

Giant Bottle Photo

Giant Bottle Photo

Giant Bottle Photo

Giant Bottle Photo

Critique Agent: "dmadray"  -  http://twitter.com/depthskins

Damian Madray is the founder & creative director of Depthskins Studio & DesignersCouch, his responsibilities are in the areas of branding, web design and project management. Damian’s keen eye is always absorbing design elements around him which lead to the creation of DCQ. More posts by this author.